Jack Daniel's and McLaren Racing: A Toast to High-Speed Partnership

Posted on November 18, 2023 4 minute read Jack Daniel's and McLaren Racing: A Toast to High-Speed Partnership

Celebrating Five Years of CollectorOfJack.com

Today, November 18, 2023, marks a special milestone for us at CollectorOfJack.com. It’s been exactly five years since we launched our website in its first iteration back on November 18, 2018. We’ve come a long way since then, and we’re excited to continue sharing our passion for Jack Daniel’s with you. While posts have been infrequent lately, our founder Chris Hammond is committed to ramping up the content. Expect to see more frequent updates, with the aim of bringing you new and exciting content at least once a week!

A Blend of Heritage and High Performance

Tonight (tomorrow morning really) is the Formula 1 race in Las Vegas, today’s post is in honor of that hopefully great event!

Lynchburg, Tennessee – In a groundbreaking move, Jack Daniel’s Tennessee Whiskey and McLaren Racing have announced a multi-year partnership, starting in 2023. This collaboration marks the first venture of Jack Daniel’s, a brand steeped in over 155 years of whiskey crafting heritage, into the high-octane world of Formula 1 racing.

A New Look on the Track

Jack Daniel’s iconic branding will be prominently displayed on the nose of McLaren’s 2023 Formula 1 cars. Additionally, the brand’s logos will adorn the drivers’ overalls and the helmets of the pit crew, integrating the whiskey brand’s identity into the dynamic and globally followed sport of Formula 1 racing.

A Limited Edition Collectible

To celebrate this partnership, a limited edition bottle of Jack Daniel’s Tennessee Whiskey has been released. This collectible bottle not only celebrates the collaboration but also honors the pioneering founders of each brand, Mr. Jack Daniel and Bruce McLaren. The bottle features the distinctive papaya colorway of McLaren, along with a customized label and packaging, making it a must-have for enthusiasts of both whiskey and motorsports.

A Toast to Future Success

As part of a broader multi-year sponsorship agreement, this partnership aligns Jack Daniel’s—one of the world’s best-selling whiskeys—with the high-performance and international prestige of the McLaren Formula 1 team. Fans of motorsports and whiskey alike can look forward to a variety of events, media, and hospitality programs throughout the 2023 F1 season.

Bottle Information

As you can see from our photo gallery here the bottle and box are quite the departure from anything we’ve seen from Jack Daniel’s in the past few years.

The front of the box reads:

McL X JD 2023 Edition
Jack Daniel’s
Old No. 7 Brand
Tennessee Sour Mash Whiskey

McLaren Formula 1 Team
Jack Daniel’s Old No. 7 Brand Official Partner

The sides of the box read:

McL X JD 2023 Edition

The rear of the box reads:

Jack Daniel & Bruce McLaren
founded their brands with a pioneering spirit driven by the continuous quest for perfection.
Two iconic brands united in independence, living boldly, and doing it responsibly.

The front of the bottle reads:

Jack Daniel’s
Old No. 7 Brand
Tennessee Sour Mash Whiskey
McL X JD 2023 Edition

One side of the bottle reads:

Jack Daniel & Bruce McLaren
founded their brands with a pioneering spirit driven by the continuous quest for perfection.
Two iconic brands united in independence, living boldly, and doing it responsibly.

The other side of the bottle reads:

McLaren Formula 1 Team
Jack Daniel’s Old No. 7 Brand Official Partner

The rear of the bottle reads:

McL X JD 2023 Edition

Where to find the Jack Daniel’s / McLaren Racing Formula 1 2023 Bottle

These bottles were released in markets where Formula 1 (F1) Races happened in 2023. In the United States they could be found in Florida, Texas and Nevada.

I picked these bottles up in Florida on our family vacation this summer. Big shout out to the Sunshine State Squires for helping me in tracking them down while in town!

Release: 2023
Proof: 80
Size: 1L
Price: $59

How Much Is Jack Daniel’s / McLaren Racing Formula 1 Worth?

If you can find it in one of the states that it is sold, definitely don’t pay more than retail. If you’re shopping elsewhere be prepared to pay a little more.