Jack Daniel's Sinatra Century

In 2015, Jack Daniel’s released one of its most prestigious modern whiskeys to celebrate the centennial of Frank Sinatra’s birth — the Sinatra Century. Limited to only 100 barrels, this release pays tribute to the man who helped make Jack Daniel’s famous, and whose name remains inseparable from the brand.

The Release

Bottled at 100 proof in honor of Sinatra’s 100th birthday, the Sinatra Century embodies both strength and elegance. It was drawn from specially selected grooved barrels that imparted extra layers of boldness, smoothness, and depth.

Packaging & Presentation

The presentation is second to none. Each bottle comes housed in a deep blue lacquered display case with silver detailing and Sinatra’s signature. The case includes a commemorative booklet, and even a hidden USB drive containing an unreleased Sinatra concert recording.

The Bottle

The design reflects the Sinatra Select line but elevates it with a striking blue-and-gold label. The glass bottle is heavy, with a gold medallion at the neck and Sinatra’s signature etched into the base. Everything about this bottle conveys prestige and collectability.

Whiskey Profile

At 100 proof (50% ABV), Sinatra Century is bold yet smooth.

• Nose: Oak, vanilla, caramel, and warm spice.
• Palate: Full-bodied with toffee, butterscotch, and toasted oak.
• Finish: Long, smooth, and warming.

Collectibility

This limited edition quickly became one of the most desirable Jack Daniel’s releases of the modern era. Between its Sinatra connection, limited availability, and striking packaging, it remains a centerpiece in many collections. Prices on the secondary market are often four to five times the original retail.

How did I find a Sinatra Century?

I was fortunate to acquire my bottle from a local individual who had purchased it upon release but never opened it. It came complete with the original box, booklet, and USB drive, making it a true collector’s item. This bottle is currently the most expensive in my collection in terms of how much I paid for it, it’s original retail price, and its current market value.

Release: 2015
Proof: 100 (50% ABV)
Size: 1L
Price: $499.99 (original retail)
Barrels Selected: 100

How Much Is Jack Daniel’s Sinatra Century Worth?

Today, finding a complete set with the box, booklet, and USB drive is increasingly difficult. On the secondary market, bottles often sell for $2,000–$3,000, depending on condition and completeness.

Collector Of Jack’s Value Assessment

If you see one under $2,000 with all original packaging and accessories — don’t hesitate. This is a cornerstone bottle for any serious Jack Daniel’s collection.

Jack Daniel's Sinatra Century Gallery